Through her company Heroes Will Rise, she designs and manufactures tools for the imagination. These materials are manipulable parts and pieces which inspire constructive play, imaginative forms, and cooperative interactions between people. Abstract in their identity, these tool/toys inspire children and adults to imagine the origin and story of the toy as well as how to use it. “What is it?” and “What does it do?” are answered in intuitive details, play prompts, and semiotic clues, making the instructions implicit in the tool/toy.
She is a full time faculty at RISD in the Industrial Design Department and recently relocated from Brooklyn to Hope, RI where she prototypes her playthings on five acres known as Camp Fun.
Cas is the founder and principal designer at Heroes Will Rise. Heroes Will Rise is an independent toy company focusing on products designed in the spirit of invention and creativity. The soul of these products is idealistic, optimistic and rooted in the belief that imagination is an essential part of childhood. Our toys are never gender specific, and encourage an exploratory, unstructured play. Their Hope, Rhode Island workshop is situated on a retired summer camp filled with toys, drawings, prototype structures, dreams and dogs.
Cas is featured in the 2016 Architecture and Design film festival sept. 28–oct 2, 2016
Cas Holman talks about the inspiration behind her work designing for play, education, creativity and childhood. She explains the link between play and identity and the importance of imagination in both.